An afternoon of Fluevogs and fun

So yesterday was my day off and I decided it was finally time to visit Fox, Fluevog and Friends, the exhibit going on at the Museum of Vancouver – it runs until September 26, if you’re interested.

They did such a good job showing the intersection between business and art, and implicitly transposing that against a short history of Vancouver from the 1960s to now. As we moved through the exhibit, something unexpected happened. As I shot away, trying to take in the exhibit through photos, I started to sense that my boyfriend, R, was really developing an interest in these wacky shoes. I am so happy that he shares the same sense of curiosity and open-ness to design and art that I have. And so it was great to see him enjoying the exhibit too.

I am a sucker for typography:

And the story behind these babies. Well, there isn’t one. But R said these were the perfect shoes for me, and I must agree! A little bit Lord of the Rings elven, a little bit wacky, subdued yet strong at the same time, and really quite feminine. I never thought I would be attracted to such an irreverant-looking shoe, but here it is.

“Who would wear these?!” They would. The right market would, with absolute adoration.

I don’t know why – this made me laugh out loud: “Thou shalt not kill thy customers desire to purchase footwear.”

It is so amazing for me to see how businesses and brands develop, and this exhibit brought a very personal angle to it as well. I have to admit that I have never been so up close and personal with Fluevogs before, and my reasons for coming to this exhibit were that it was probably as close as I could get to fashion, history, and business in a museum setting in Vancouver. But I loved it, and it gave me a refreshed appreciation for unconventional fashion and ways of approaching business – an afternoon at the museum has set me on a more solid path for NUFAE in being what it is for me and I feel more confident about approaching it my way.

We stayed right up until closing time, getting lost in the sea of strange shoes and the history of Vancouver. Here’s us!

The exhibit runs until September 26, and I think that they do special talks and tours every so often. Check it out if you get the chance!

-AC

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The Muse’s Journal #013

I love the muted tones — icy blue and peachy coral — in this picture of Richmond expat and supermodel Coco Rocha. The styling is looking a little circa 1980s but the colours are so fresh and now. I want that lip colour Coco is wearing. But her lip colour is not the reason I wrote this post.

You are here because of this:

Coco Rocha, fashion superstar, recently got married, and this is her amazing video teaser directed by Gilbert Le. How. Beautiful. Is. That? Working in the wedding industry is my day job – sometimes I feel a slight bit of ennui with the industry. But I love it when fashion and art come together to celebrate and commemorate love like this.

It is so inspiring for me to watch this and recognize that my two interests and industries are perhaps not as disparate as I imagine them to be. Weddings can be notoriously one-note and uncreative, but this is drama and art and beauty.

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NUFAE: A formal introduction

Dear readers: if you haven’t already heard, I have decided that I will be launching my fashion line in Spring 2011. Admittedly, I did base this decision partly on whim, so it was no big surprise that I started to run into the problem of a changing vision and ideas that did not convene together. I felt overwhelmed. After some soul searching, I realized the direction that I needed to take that would not only free me, but enliven my work, and possibly be the key to “making it”.

Decided to launch, but alas: decisions, decisions!

I wanted NUFAE to be a good representation not only of me and my philosophies, but a good fit for what I believe is the future of fashion. I made the decision to start my own line on June 18 of this year (making the announcement on my old blog), so that was a little more than 2 months ago – since then, NUFAE has reincarnated in my mind several times, each time a little differently than the last. Throughout fashion school, I even wavered about my decision about wanting to be a designer – yes, we artsy types are really that fickle. (In the end, I saw fashion design as the perfect seamless integration of art and commerce, and that is what I am passionate about.)

Going back to the root of my dream and vision

I look back on my original concept statement to keep me grounded, and I finally have “it.” NUFAE itself literally translates from “new fairy” – it’s my own take on beauty: whimsical, slightly ethereal, but never frilly. The “new” represents a letting go of impractical decoration, and a move towards simplicity and raw beauty. More than that though, it represents the urge in me to make a difference and move towards change.

Leveraging myself to build a dream

Here’s what makes NUFAE different: After realizing the nature of me, and still wanting to pursue my dream, I concluded that the best way for me to approach my venture is with an open and flexible mindset – sharing the whole truth of what it is to be a designer and entrepreneur who really is just feeling her whole way through everything. Therefore, I hope to present an open and transparent process to you all through Parker+Muse to prove not only that it can be done, but to open up a dialogue in really connecting design to the consumer.

I hope to build not just a brand based on aesthetics, but one interlaced with philosophy, appropriate for the future of fashion, while providing for the future of, well, me. Drawing upon my interests in business, technology and change, I think that herein lies my chance to step into the world of fashion while contributing to it. I am going to leverage my strengths, smarts, and skillset to launch something that I am passionate about, while retaining fluidity and flexibility that I believe apparel companies are lacking today. Nothing’s set in stone, and that’s the great thing about this, I think. This is something that will translate to my blog as well.

What is NUFAE, really?

NUFAE is an open-ended and transparent business project that my livelihood depends on. A fashion line that heeds no convention, and exists based on calculated and intuitive whim.

I have months to go to make this dream a reality. All I know right now is that NUFAE will be small, concise, a made to order collection, and print-based. Fashionistas and dreamers – this is for you!

Excited? I am.

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Coco Avant Chanel, Chanel after Coco

I recently watched Coco Before/Avant Chanel with a good friend of mine. I love movies about fashion, as well as movies about powerful and influential movers, especially if they are women. The film proved to be more a love story than anything else.

First, the trailer:

I enjoyed seeing this interpretation of how a woman made it big in a world dominated previously only by men, and how she ended up defining modern dress. While other couturiers were great and masters of their craft, Chanel changed things for women.

Drive, skill, and money are no contest to charisma and marketability when it comes to the competitive world of fashion – having all in place is probably the best bet for success. One of my favorite designers, Madeleine Vionnet, was a couturier rising at the same time Coco Chanel was making a name for herself. Vionnet is widely credited by fashion insiders for bringing about the banishment of corsetry in fashion. Yet, Chanel is the name that we are more familiar with. Why? Apparently Vionnet was a bit of a recluse and preferred to work on her craft, not her business.

Coco Chanel and Igor Stravinsky is another biopic that incidentally, was made right around the same timeframe as Coco Avant Chanel. The trailer:

I’m not sure what the sudden resurgence and interest in Chanel as a film topic can be attributed to.

If you are interested, a quick search led me to this insightful article on the current state of the brand: Chanel’s luxury dream is turning to dust. Even more interesting are the comments. Apparently, someone’s theory is that the films are a detriment to maintaining relevance for the brand as a luxury commodity for young women. I don’t know about that. Watching the movie has certainly sparked my interest in wanting to own something Chanel (Thank you, Audrey Tautou), but that doesn’t mean that I can afford it anyhow.

If I learned anything from the film, it is that everything in life has to do with love – the pursuit, the act of, and the loss of it.

Oh yes, and I need to work on my charm and elegance.

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Interview: My thoughts on art and fashion

I was recently interviewed by writer and artist Becky Hunter for her 30 days of drawing blog-a-thon. She asked great questions about the relationship between fashion, art, and drawing and what it’s like to be a designer. This is a repost – the original interview can be found here. Thanks Becky!

You’re a designer, blogger, artist: how does drawing inform your work?

Drawing, for me, is the moment before “everything else” comes in to inform my work as a designer aside from raw inspiration. As a designer, the main thing I think about is whether our designs will be bought by the target consumer. Before all that comes in, I draw to test out ideas, see ideas start to form on paper. I think imagination is where it all starts, and drawing is the first realization of that. That’s why we all draw as kids. Drawing, to me, is also very relaxing – it’s when I really let loose before “design” starts.

Do you think it’s possible for anyone to learn to draw, kinda like riding a bike, or do you have to have a knack for it? Or is it a bit of both, perhaps?

I definitely think its a bit of both. I think some people naturally have an eye for drawing like I did when I was a kid. I can say though that without constant practice, the person who has perseverance will reign over anyone else. Especially in drawing and art being as objective as it is, people I find respond far more to passion than they do to technical skill. I think passion adds exponentially to skill. Also, willingness to learn and risk-taking counts for something.

What comes first for you, drawing or working with fabric? Do you tend to draw out designs before making them, or are the two processes interchangeable?

Definitely interchangeable. I go back and forth between the two constantly until the two meld perfectly with my vision. I think I usually start with really rough designs and a rough idea of fabrics. Then I usually go out and find fabrics. At this point is where I really get inspired with textiles, and that’s when I find most of my designs become realized. And then I keep going and going until it all fits together; it’s a very organic and free process. I can never really imagine how something is going to turn out until the fabrics.

Do you think art/fashion is a luxury or a necessity?

Both. To me, art is more of a luxury and that is why I got into design, because for me it is a way to translate artistic idea and inspiration into something that people can wear. And going deeper, I think there is still a divergence – Clothing is a necessity, fashion is a luxury. When I design, I try to aim for luxury that satisfies the necessary, more abstract needs that we have as humans; beauty, practicality, and story. But really, the ability to enjoy fashion is open to everyone, a necessity that anyone can turn into a luxury, and that’s what creativity and expression is all about. Luxury isn’t money; to me it is abstract value, whether it’s emotive or practical.

Why do you think there has been such a resurgence of interest in traditional methods and techniques, such as drawing, painting and etching in recent contemporary art?

I liken this to what has happened in the fashion industry. We’ve become so commercialized and “fast” fashion really has made its name in the industry. There is only so far we can go before we can’t go any faster. So I think people, designers, are consciously trying to meet the unrealized needs of the populous, to bring back traditional methods in a modern way, whether in design, production, or both. (See: P.S. I Made This, and Etsy). Old is new again because we have become so used to fast fashion that perhaps designers feel a certain ennui – how do all the small designers who have something to say compete with the big players like Zara and H&M? They don’t. Instead, they find their own niches. No one can do it faster and cheaper, and consumers have gotten so used to this fast fashion economy. Value has to come from something else.

I’m not a fine artist, but I think overall the reason why there is a resurgence of interest in traditional methods is the same; it’s a way of fighting back against the big players who have monopolized the industry and commercialized it until one almost feels as if there is no more magic left in art or design.

This is something that affects my work as a designer. I’m always thinking, what can I do that no one else can do exactly the way I do it? What brings me joy so that I can translate this joy into clothing for others?

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