Hi everyone! Welcome to the new and improved Parker+Muse.com blog. I know, I know, I said May 3, but I’m an over eager one, and I want to launch today! So here it is.

My goal with this is to share my musings, inspiration, and thoughts on fashion, design, and business as a intrepid entrepreneur in the fashion industry. (I am currently working on a project that will be launched this fall.) Parker+Muse is an aesthetic and thoughtful approach to fashion with a particular focus on textiles, technology, innovation, and entrepreneurship.

Everyone has a point of view, mine is that fashion is beauty, practicality and story. There are limitless possibilities for fashion’s influence. Perhaps Karl Lagerfeld said it best:

“Fashion does not have to prove that it is serious. It is the proof that intelligent frivolity can be something creative and positive.”

So here it is! More on me: My name is Annching, and next month I will officially be a graduate with a Bachelor of Design degree. I was born in and still reside in Vancouver, Canada. What else? If I were an animal, I would be a butterfly (or a sloth), tools of my trade: Adobe CS4+Juki, and my portfolio website is located here.

For information on the columns I have developed, please click onto the about page. I can’t wait!